They purchase them because they feel guilty and then these products just sit around their house
going unused. Over-commercialized means that the fundraiser is filled with advertisements, special offers or sponsors.
I once received a fundraising letter that was filled with different offers from credit card
companies and discounts for local businesses. In relation to your team fundraiser, this means the
logos and colors that people identify with your program. Furthermore, make sure every part of
your fundraiser looks the same. Both the website and direct mail piece look similar while
the team's branding is in check. I personally have some magazine subscriptions that go unread
and pile up in the house. A fundraiser is 925 silver an extension of your sports program
- anything you are selling or sending out to potential donors reflects on what people
think about your organization. Below are three things you should watch for to ensure your
sports program looks good while fundraising.1. Make sure the products you are selling are quality
and something people want. With this in mind, you want to make sure your fundraiser
makes your team look like a professional and winning organization. Overall the fundraiser looks professional,
reflecting well on the team.2. Your direct mail piece should look like your online landing
page so people are sure they are in the right place. Make sure your fundraiser
sticks to what tn is important - your team, what your fundraising for and how it
will make your program more successful.In short, before starting your fundraiser, make sure that every
part of it reflects well on your team. Commercialized Fundraiser: If any part of your
fundraiser involves something being given or sent to potential donors, make sure that it is
not over-commercialized. People like to support a winner anyways. Having the players on your team
sell products that people do not want reflects badly on your team. Branding - Branding
is the marketing practice of creating a name, symbol or design that identifies and differentiates
a product from other products. Anything that is being put out in front of donors
for your fundraiser should fully represent the logos and colors of your team. Or you
can utilize fundraisers that do not involve selling at all.3. There are too many fundraisers
that involve cheap products and poor design that will make your program look bad. It
had so much of this fluff, that I can't remember who the team was and
what they were raising money for. The picture to the right shows a a fundraiser
done by a team that utilized direct mail and a website. Cheap Products: Is your
team selling candy, discount cards, magazines, or candles? Most of this is crap people really
do not want. Choose wisely.Direct Fundraising http://www.directfundraisingllc.com.
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